Brand and Project Milestones

​Care Track​​​
CareTrack isn’t just a tool; it’s a fully integrated solution for patient engagement. Built with flexible API integration, CareTrack can seamlessly connect with leading CRMs like Veeva, including Veeva OpenData, Veeva Vault, and Veeva Link, ensuring that patient data flows smoothly across platforms. 
This connectivity allows our patient educators to streamline daily assessments, track patient history in real time, and provide personalized support, enhancing the continuity of care and strengthening patient relationships within a unified ecosystem.

At ESMO 2023, we led the digital launch of the Mosaic Project, unveiling the world's largest spatial multiomics dataset in oncology. Seamlessly integrated cutting-edge science with creative digital engagement, capturing the attention of global oncology experts. The launch positioned Mosaic as a game-changer in cancer research, setting a new benchmark for innovation in the industry.

Orchestrated the triumphant launch of Otosan, transforming it into a premier specialized ENT Rx and OTC portfolio in Saudi Arabia. Through innovative marketing strategies and strategic positioning, we not only introduced cutting-edge solutions but also set a new standard for excellence in ear, nose, and throat care.

Championed the rebranding of Tilman’s GIT Rx and OTC portfolio, significantly boosting its market presence in Saudi Arabia. 
By crafting a compelling new identity and innovative marketing strategies, we revitalized the brand, resonating with consumers and positioning Tilman as a trusted leader in gastrointestinal health.

As the lead behind the successful launch of the Filtrum brand, I developed and implemented a tailored strategy aimed at targeting specific patient groups across both public and private sectors.
This approach not only reinforced the brand's identity but also highlighted its relevance in the healthcare landscape.

Championed the digital market launch of the Visit Berlin Project in collaboration with Brainnest during the pandemic era. 
Utilizing innovative strategies and immersive digital experiences, we captivated audiences and showcased Berlin as a must-visit destination, turning challenges into opportunities and setting a benchmark for virtual engagement in tourism.

Created and launched AI-powered Rep-Track, a cutting-edge digital integration API with IQVIA CRM that revolutionizes predictive analytics and enhances communication. 
This innovative tool seamlessly integrates with our IQVIA OCE CRM, enabling personalized communication tailored to each customer profile. Additionally, it facilitates predictive analytics for upcoming product launches and brand ambassador initiatives, allowing us to make informed, data-driven decisions that strengthen our engagement with Key Opinion Leaders in the healthcare landscape.